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SkyShowtime
Power. Grit. Inspiration in Motion.

A Day in the Life of a Champion

For this collaboration with SkyShowtime, we teamed up with Thijs Boermans to create a powerful campaign inspired by the new series Lioness. The concept: Thijs steps into the world of current kickboxing champion Ella Grapperhaus to experience what it truly means to push limits and break boundaries. The result was an energetic and cinematic piece, a tribute to strength, discipline, and girl power.

Inspired by ‘Lioness’

The video followed Thijs as he trained alongside Ella, getting a first-hand look at her dedication and mindset. Through dynamic visuals and authentic storytelling, we connected the message of Lioness: empowerment, courage, and perseverance, to real life. It wasn’t just a collaboration; it was an inspiring narrative that merged sport, emotion, and entertainment.

An Ode to Girl Power

This project captured more than just action, it highlighted resilience, respect, and inspiration. With SkyShowtime and Thijs Boermans at the center, the campaign successfully reflected the core spirit of Lioness and reached audiences with a strong, empowering message. A big thank you to SkyShowtime, Thijs Boermans, and Ella Grapperhaus for creating something truly powerful together.

Results

320K

Views

13.3K

Followers Sky Showtime NL

144K

Followers Thijs Boermans