Instead of a controlled studio setting, we worked with natural light and authentic summer scenes to create visuals that felt real and spontaneous. The focus was on color, texture, and effortless motion, not just wearing Pull & Bear but living in it. Montell’s confidence and relaxed energy brought the collection to life, creating the perfect blend of fashion and attitude.

The outcome matched exactly what we envisioned: bold, warm visuals that strengthened Pull & Bear’s presence in the Dutch market. This project was about more than a new collection; it was about capturing the feeling of summer, freedom, fun, and authenticity. A big thank you to Pull & Bear and Montell for this collaboration, a vibrant shoot that truly embodied the spirit of the season.